Introduction to Sport Management
Micro aspects of management applied to sport, including human resources, sport marketing, sponsorship, finance, event management, sport law, and related issues.
Lectures, seminar, 3 hours per week, plus field experience.
Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.
Note: a field experience fee may be charged; consult the Department.
Completion of this course will replace previous assigned grade and obtained credit in PEKN 2P01.
Understanding Sport Industry Sectors
Macro aspects of the sport industry, including key actors, governance, funding, current research and industry trends in public, commercial, and non-profit sectors.
Lectures, seminar, 3 hours per week, plus field experience.
Restriction: open to SPMA majors until date specified in Registration guide.
Note: a field experience fee may be charged; consult the Department.
Completion of this course will replace previous assigned grade and obtained credit in PEKN 2P01.
Professional Sport in North America
Topics may include ownership, league operations, role of media, labour/management relationships, and commercial sport industry.
Lectures, 3 hours per week.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Note: a field experience fee may be charged; consult the Department.
Management Concepts in Sport Organizations
Organizational theory related to sport organizations; topics may include organizational structure, strategy, technology, power, and politics.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.
Sport Policy
Sport policy within the Canadian sport system. Topics include government involvement in sport and policy issues.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Research Design and Evaluation
Issues concerning the construction, administration, and evaluation of data collection as well as the processing and analysis of data.
Lectures, lab, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and obtained credit in PEKN 2P08 and RECL 2P07.
Labour Relations in Professional Sports
(also offered as LABR 2P09)
Economic, political and social impacts of labour relations in professional sports. Topics may include free agency, collective bargaining, strikes and lockouts, and the role of players' associations.
Lectures, seminar, 3 hours per week.
Prerequisite(s): SPMA 1P91, LABR 1F90 or permission of the instructor.
Organizational Behaviour in Sport Organizations
Behaviours of people in sport organizations. Topics may include individual (motivation, job satisfaction) and interpersonal (communication, group dynamics) processes and management functions concerning employees in sport organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.
Media and Sport
(also offered as COMM 2P22 and PCUL 2P22)
Representation of sport in film, television and advertising. Topics may include issues of race, gender, business, politics, and ideology in both professional and non-professional sports.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA, COMM (single or combined) and PCUL (single or combined) majors with a minimum of 5.0 overall credits or permission of the instructor.
Financial Practices in Sport Management I
Introduction to financial principles. Topics include for-profit and non-profit budgeting, bookkeeping, financial accounting, grant applications and taxation.
Lectures, 3 hours per week.
Restriction: open to SPMA majors. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P97.
Introduction to Sport and the Law
Sport-related legal issues and concepts. Topics may include negligence and liability, risk management, violence, discrimination, doping, employment and labour law, principles of procedural fairness.
Lectures, 3 hours per week.
Restriction: open to SPMA majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Facility Management
Sport facility theory and operation emphasizing planning, assessment, and feasibility functions in private and public facilities.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Note: a site visit fee may be charged; consult the Department.
Sport Management Field Work
Placement in an internal Brock University sport or sport-related organization.
Tutorials, 2 hours alternating weeks, plus field work.
Restriction: open to SPMA majors with a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 2P05 and 2P06.
Globalization of Sport
Examination of political, economic, social, and cultural forces leading to the globalization of sport. Topics may include migration of athletes, sporting goods manufacturing in developing and least developed countries, global sport-media complex, international sport organizations, and the resurgence of nationalism.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 2P06.
Quantitative Analysis for Sport Management
Quantitative means of understanding, evaluating, and interpreting statistical information.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 2P07.
Completion of this course will replace previous assigned grade and credit obtained in PEKN 3P08 and RECL 3Q07.
Sport Event Management
Examination of the planning model and current practices for major sport events, including provincial, national, and international championships. Topics include feasibility studies, bidding, operational planning, implementation, monitoring, management, evaluation, and renewal of sport events.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors who have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 2P05.
Qualitative Analysis for Sport Management
Examination of qualitative approaches emphasizing development of skills in a wide range of data collection and analytic techniques, and modes of communicating research.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 2P07.
Completion of this course will replace previous assigned grade and credit obtained in PEKN 3P18 and RECL 3Q17.
Managing Human Resources in Sport Organizations
Theories, research and current practices emphasizing the fundamentals of managing employees. Topics may include job design, recruitment, interview and selection, salary negotiation, orientation, training, evaluation and termination.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 2P21.
Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51, 2P52 and RECL 3P20.
Financial Practices in Sport Management II
Advanced topics in financial management, including time value of money, debt and equity financing, capital budgeting and spending earnings.
Lectures, 3 hours per week.
Restriction: open to SPMA majors who have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 2P27.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P97.
The Sociology of Professional Wrestling
(also offered as SOCI 3P55)
Comprehensive and critical analysis of pro wrestling as cultural phenomenon. Topics to be covered include the history of pro wrestling; the organization of pro wrestling-national and international comparisons; occupational recruitment and retention; the business of pro wrestling multi-media complex.
Lectures, seminar, 3 hours per week.
Restriction: open to SOCI (single or combined) and SPMA majors until date specified in Registration guide.
Prerequisite(s): SPMA 1P91 and 1P92 or SOCI 1F90.
Completion of this course will replace previous assigned grade and credit obtained in SOCI 4V86.
Sport Marketing
Marketing concepts and strategies utilized in and through sport and the sport industry. Topics include segmentation, the components of the marketing mix, market research, and the development of a marketing plan.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51, 2P52 and OEVI (MKTG) 4P92.
Sport Sales and Promotion
Comprehensive overview of the strategies and techniques for promoting and selling the sport product, including sales and promotion theory, advertising, media planning, and promotional applications of sport marketing.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 3P65.
Sport and the Consumer
Comprehensive analysis of the consumers of sport and the behaviours dictating their consumption of sport and sport-related goods and services. Characteristics of participants, fans, spectators, volunteers, community, and corporate partners.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 3P65.
Intellectual Property and Licensing in Sport
Identifying and protecting commercial assets of a sport organization, including copyright, trade-marks, patents, and personality rights. Introduction to drafting and reviewing commercial agreements.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 2P96.
Analysis of the Sport Industry: Canadian Hockey
International, national and regional structures which govern the Canadian hockey industry from amateur and professional perspectives. Topics may include management and marketing strategies, youth development, legal, and political influences, business and capital challenges and contemporary and future issues.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum of 60 percent).
Note: a site visit fee may be charged; consult the Department.
Sport for Development
Principles and practices of sport as a development strategy to achieve broader social, education, economic, health and humanitarian goals in communities within national and international contexts.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Financial Practices in Sport Management
Finance for public, non-profit and commercial sector sport organizations. Topics include financial accounting, time value of money, for-profit and non-profit budgeting, and sources of finance and revenue.
Lectures, 3 hours per week.
Restriction: open to SPMA majors who have a minimum of 8.0 overall credits or permission of the Department. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 2P27 and 3P27.
Special Studies in Sport Management
Directed study in specialized areas of sport management.
Restriction: open to SPMA majors with a minimum 70 percent major average, minimum of 8.0 overall credits and permission of the instructor.
Note: application forms are available online at http://www.fahs.brocku.ca/spma/currentstudents.
Special Topics in Sport Management
Practical experiences offered in specialized areas of sport management.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.
Sport Management Internship Project
Major project of mutual interest to the student and organization in which the student is placed for SPMA 4F02. Project will be developed and carried out in consultation with the internship supervisor and the course instructor.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.
Corequisite(s): SPMA 4F02.
Note: enrolment limited. Students may not concurrently register in SPMA 4F03, 4F04, or 4F05.
Sport Management Internship
Internship in an approved sport or sport-related organization.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.
Corequisite(s): SPMA 4F01.
Note: enrolment limited. Placement will be a full-time experience over the period of one term. Internship applications are available from the Department and must be submitted no later than March 31. Students are responsible for obtaining the internship in consultation with the instructor. Depending upon the nature of the placement, a criminal reference check may be required. Students may not concurrently register in SPMA 4F03, 4F04 or 4F05.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P92.
Honours Research Project
Analysis of research assumptions and methodologies in sport management, including a group research project identifying a research problem, reviewing literature and research methods completing an ethics application, collecting and analyzing data, and presenting the findings.
Lectures, seminar, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum 70 percent major average, 13.0 overall credits and permission of the instructor.
Prerequisite(s): SPMA 3P07 (minimum of 70 percent) or 3P17 (minimum of 70 percent).
Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.
Literature Research and Seminar
Detailed study of the literature relevant to the topic of the Honours Research Thesis, under faculty supervision.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.
Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).
Corequisite(s): SPMA 4F05.
Note: scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.
Honours Research Thesis
Individual research project carried out under the supervision of a faculty adviser. Topics are to be chosen in consultation with faculty willing to supervise.
Lectures, seminar, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.
Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).
Corequisite(s): SPMA 4F04.
Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.
Sport Sponsorship
Examination of the management and delivery of the sport sponsorship marketing exchange process. Topics may include branding, acquisition, pricing, assessment, and evaluation principles of sponsorship.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P65.
Sport Management Ethics
Examination of ethical theories, principles and applications, with case study analyses, and personal and professional ethical issues in sport management.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P05.
Completion of this course will replace previous assigned grade and obtained credit in PEKN 4P11.
Leadership in Sport Management
Overview and analysis of various leadership theories and their application to sport management. Topics may include leadership styles, roles, and behaviours in the context of sport organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P21.
Managing Change and Innovation in Sport Organizations
Examination of the nature of change and innovation within sport organizations; theoretical and practical approaches to analyzing and managing change.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P05.
Sport and Social Responsibility
Examination of contemporary of social responsibility relative to sport and the sport industry. Topics include business ethics, community investment, consumer awareness, corporate citizenship, employee relations, accountability, global initiatives, human rights, environmental investment, stakeholder management, and sustainable development.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P05.
Strategic Alliances in Sport Management
Strategic management coupled with an overview of various perspectives of interorganizational relationships.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits
Prerequisite(s): SPMA 2P05.
Application of Economics to Sport Management
Sport decision making within the framework of economic theory. Topics may include demand for and supply of sport events, event pricing and salary decisions, and the economics of sport facilities investment.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P27 (3P97).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P06.
Legal Drafting and Contract Analysis for Sport Management
Analysis of the structure and use of basic contracts by the sport manager including athlete agreements, contracts of employment services, sponsorship, and licensing and sale agreements.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P96.
Power, Politics and Policy in Sport
Relationship between power, politics and policy in sport organizations and how social, political, economic and cultural influences affect sport policy. Topics may include content and scope of policy, struggle for power within and between organizations, role of non-governmental organizations, sport as a tool for development, and role of advocacy, public participation and deliberative democracy in policy.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P06.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V91.
Sport Management Practicum
Field placement with sport-related groups and organizations.
Tutorial, 2 hours alternating weeks over 2 semesters; 80 hour placement.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.
Note: enrolment limited.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4F02.
Sport for Development Field Experience
May include planning, communication, relationship building, leadership development, program delivery and evaluation in a national or international humanitarian sport project.
Lectures, lab, fieldwork.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.
Prerequisite(s): SPMA 3P93.
Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course and attend an orientation session. Students must be at least 18 years of age and have a valid passport, visa and immunizations as required. Students are required to pay their own expenses.
Advanced Sport Marketing
Historical, contemporary and future issues and trends in sport marketing.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P65.
Negotiation of Deals and Disputes in Sport Organizations
Introduction to the theory, processes, and practice of negotiation. Topics may include conflict analysis; interest-based negotiation; distributive and integrative negotiations, strategies, techniques and styles; ethical considerations and dispute resolution tools.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P96.
Major Games Field Course
Observation and analysis of operations of a major sport event. Topics may include marketing, human resources, sponsorship, finance, venue management and strategic alliances.
Lectures, labs, fieldwork.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor
Prerequisite(s): SPMA 3P08.
Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course and attend an orientation session. Students must be at least 18 years of age and have a valid passport, visa and immunizations as required. Students are required to pay their own expenses.
Advanced Special Studies in Sport Management
Advanced directed study in specialized areas of sport management.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of instructor.
Note: application forms available online at http://www.fahs.brocku.ca/spma/currentstudents.
Advanced Topics in Sport Management
Practical experiences offered in specialized areas of sport management.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.