Jackie Botterill, Associate Professor

Faculty of Social Sciences




Jackie Botterill, Associate Professor

Office: SBH 332A
Extension: 5364; Email: jbotterill@brocku.ca

I'm interested in supervising projects in the area(s) of contemporary advertising, branding, food cultures, and consumer culture.

Education:
PhD, University of East London
MA, Simon Fraser University
BA, Simon Fraser University

Research Interests:
Cultural economy
Consumer culture
Advertising and promotion
Status, class, identity and marketplace politics
Consumerism and lifestyle

Teaching Areas:
Communication Theory
Advertising in Context
Cultures of Consumption
Mass Culture

Selected Publications:

Botterill, Jacqueline (forthcoming, 2011) 'Property Porn or Monopoly Play: A Visual Analysis of Contemporary Real-estate Advertising'. In Matt McAllister and Emily West (eds.) Advertising and Promotional Culture, New York: Routledge.

Botterill, Jacqueline & Stephen Kline (2011) 'From counting calories to fun food: regulating the TV diet in the age of obesity', in Jonathan Finn (ed.) Images in Action:  Readings in Visual Communication and Culture, Oxford University Press, Canada.

Botterill, Jacqueline (2010) Consumer Culture & Personal Finance: Money Goes to Market. Palgrave MacMillian.

Botterill, Jacqueline (2009) 'The Privileged Discourse:  Advertising as an Interpretive Key of the Consumer Culture'. In Richard Howells and Robert W. Matson (eds.), Using Visual Evidence, London: Open University Press.

Botterill, Jacqueline (2007) ‘Artists, Cowboys and Outlaws: Enticements of Authenticity in Contemporary Jean and Sneaker Advertisements’, Journal of Consumer Culture Vol. 7, No. 1.

Botterill, Jacqueline (2005) Social Communication in Advertising, 3rd Edition, Routledge: New York. Previous editions by Leiss, William, Stephen Kline, Sut Jhally.

Botterill Jacqueline and Kline, Stephen (2007) ‘From McLibel to McLettus: Marketplace Irrationalities And Public Relations In The Age Of Risk’, Business & Society Vol. 46, No. 2.

Jackie Botterill