The Grant Dobson Case Competition and the Terry O'Malley Lecture in Marketing and Advertising

The Grant Dobson Case Competition and the Terry O'Malley Lecture in Marketing and Advertising


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The Grant Dobson Case Competition

The Case Competition was founded in 2005 and named in 2008 for the late Grant Dobson, who served as the executive director of the Office of External Relations at Brock University. The establishment of this prestigious event works to further the objectives set by Terry O’Malley as a platform within the Lecture in Marketing and Advertising to deliver opportunities for students to learn about and implement the current strategies and roles of advertising, marketing, and the mass media. Winners of this competition are recognized by fellow students and industry professionals as possessing superior creativity, and demonstrating excellent presentation skills.

The Dobson Competition Brief is available here.

Three (3) copies of your team's 360 plan submission are due in TA 454 at noon on Tuesday, February 10. Please note the following:

  • Teams must have between two and five members to qualify.
  • Brock students from any program are eligible to enter, unless they finished first in last year's competition.
  • There is no page limit for submissions, but the average length is 5-7 pages.
  • Your submission will be evaluated by Faculty judges on content and creativity and whether it conforms to executional requirements outlined in the brief. It will also be judged in terms of the plan for your presentation on March 4 if you are selected as one of the three finalist teams.

Finalists will be notified once Faculty judges have met to select the top three teams. Competitors will then craft and deliver a 20-minute presentation at 2:00 p.m. on Wednesday, March 4 in the Board Room before a panel of industry judges, including Greg Plata from WestJet.

1st place: $2,000
2nd place: $1,200
3rd place: $800
Mark Smyka Presentation Award: $250

Instructions and tips can be found here. If you have further questions, please contact Sharon Broderick at sbroderick@brocku.ca.

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Greg Plata, WestJet

Join Greg Plata (BSM '08) at the Grant Dobson Case Competition and the Terry O'Malley Lecture in Marketing and Adversting!

As Team Lead, Sponsorship & Experiential Marketing at WestJet, Greg Plata oversees WestJet’s national sponsorship portfolio, and leads the evolution of the organization's Experiential Marketing efforts. This includes growing WestJet’s Fun ‘n Festival program to 50+ festivals across the country and introducing a partnership with Canada’s Toronto Blue Jays to the WestJet family. On the Experiential side, Greg has developed and led several projects including the WestJet Christmas Miracle trilogy pt I, II and III, #NYCASAP, Fly Away & Share-A-Coke Plane. He was recently named to Marketing Magazine's 2014 top 30 under 30, and this past summer brought home two bronze Cannes Lions, from the Cannes Lions International Festival of Creativity. Prior to joining WestJet in 2011 he was the Strategy lead at TrojanOne, working on Business Development opportunities and Sponsorship Consulting projects.