Course Information
Course Code OEVI 4P92
(also offered as MKTG 4P92)
Course Title Wine Marketing
Description Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to OEVI majors and OEVI certificate students or permission of the instructor.
Exclusions Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 and SPMA 3P65.