(also offered as MKTG 4P92)
||Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues.
||Lectures, case discussion, 3 hours per week.
||open to OEVI majors and OEVI certificate students or permission of the instructor. Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52, OEVI 4V92 and SPMA 3P65.