Course Information
Course Code MKTG 4P29
Course Title Business to Business Marketing
Description Application of marketing principles to business products and services to other companies, government bodies and institutions. Unique aspects of business marketing including the shifting of power in buyer-seller relationships, shortness of distribution channels emphasizing personal selling. Types of business customers and increasingly important role of B2B commerce in the business marketplace.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to BBA students approved to the marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, CSBC, STAC and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite(s) MKTG 2P52 or 3P24.