Course Information
Course Code MKTG 4P26
Course Title Professional Selling and Sales Management
Description Consultative sales process and management of the sales force and the role of the sales function in marketing strategy. Topics include developing, implementing, evaluating strategic sales programs and developing personal competency as a professional salesperson.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCMN, STAC, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite(s) MKTG 2P52 or 3P24.