Course Information
Course Code MKTG 3P24
Course Title Marketing Management
Description Marketing concepts in decision-making and the role of the marketing manager.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to BAcc, BBA, BBE, BCB and combined Business majors. In Winter Term open to BBA Co-op majors until date specified in Registration guide.
Prerequisite(s) MGMT 1P93, 1P96 and MKTG 2P91.
Exclusions Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52.