||Marketing concepts in decision-making and the role of the marketing manager.
||Lectures, case discussion, 3 hours per week.
||open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Dual Degree majors until date specified in Registration guide.
||MGMT 1P93, 1P96 and MKTG 2P91.
||Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52.