Course Information
Course Code	MKTG 3P24
Course Title	Marketing Management
Description	Marketing concepts in decision-making and the role of the marketing manager.
Course Format	Lectures, case discussion, 3 hours per week.
Restrictions	open to BAcc, BBA, BBE, BCB and combined Business majors. In Winter Term open to BBA Co-op majors until date specified in Registration guide.
Prerequisite(s)	MGMT 1P93, 1P96 and MKTG 2P91.
Exclusions	Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52.