Course Information
Course Code MKTG 2P91
Course Title Introduction to Marketing
Description Characteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations.
Course Format Lectures, case discussion, 3 hours per week.
Restrictions open to BAcc, BBA, BBE, BCB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op and BBA Co-op majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits.
Prerequisite(s) ACTG 2P31 or MGMT 1P93.
Exclusions Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51, 2P52 and 3P22.