Course Information
Course Code MKTG 2P52
Course Title General Marketing Management
Description Exploring the marketing management process.
Course Format Lectures, 3 hours per week.
Restrictions open to BCMN, BBE and STAC majors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors.
Prerequisite(s) MKTG 2P51.
Notes may be offered online.
Exclusions Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P91, MKTG 3P24, MKTG (OEVI) 4P92, RECL 3P40 and SPMA 3P65.