Course Information
Course Code MBAB 5P63
Course Title International Marketing
Description Globalization is now a top priority for large and small companies, and marketing is the key function allowing firms to expand worldwide. This course uses a practical, managerial approach to explore global decisions. Topics covered include market selection and entry, alliances, competitive analysis, global consumers and brands, cross-cultural management, global communications and organization. Extensive class discussions and oral presentations by students cover cases and articles on international markets.
Restrictions open to MBA, MAcc and MBA ISP students.
Prerequisite(s) MBAB 5P05 and MBAB 5P22 or permission of the Graduate Programs Office.