Course Information
Course Code MBAB 5P62
Course Title Marketing Research
Description The role of marketing research as a marketing decision making tool. Topics include questionnaire design, experimentation, sampling, data collection and analysis and statistical methods for marketing research.
Restrictions open to MBA, MAcc and MBA ISP students.
Prerequisite(s) MBAB 5P20 and MBAB 5P05 or permission of the Graduate Programs Office.