Course Information
Course Code	COMM 4P55 (also offered as PCUL 4P55)
Course Title	History of Advertising
Description	Historical research into the development of Canadian advertising practices in an international context. Evaluation of the cultural and economic impact of advertising on the mass media and the role of advertising in the formation of a consumer culture.
Course Format	Seminar, 3 hours per week.
Restrictions	open to BCMN, COMM, MCMN and PCUL majors with approval to year 4 (honours) or permission of the instructor.