Published on Brock University (http://www.brocku.ca)

University Social Media Strategy Form

Marketing and Communications

University Social Media Strategy Form

If you are a Brock faculty or staff member who wishes to establish and maintain an official social media presence on behalf of the University, completing this form will help you develop a strategy for best results.

Your Name: *

Title/Position:

Faculty/Dept.: *

E-mail: *

Phone Extension:

Objectives - What do you plan to achieve with social media?

Target Audience - Who are trying to reach?

Please select all that apply. Hold down the CTRL key to make multiple selections.

Students:

Brock Personnel:

External Stakeholders:

Other (please specify):

Identifying your audiences will help you tailor your content and also choose the right tool. List your primary audiences.

Social Media - What social media platform(s) will you use?

Please select all that apply. Hold down the CTRL key to make multiple selections.

Set-up and Maintenance - Who will establish and maintain the site(s)?

Name of Site Creator: *

Name(s) of Site Admin(s): *

Planned Frequency of Site Posts/Updates: *

Ideally, sites should be monitored and updated at least once a week.

Projected Site Launch Date: *

Please indicate the anticipated launch date for your site.

Content - What type(s) of content will you share?

Measuring Success - When and how will you evaluate the success of your site?

Clearly state your evaluation timeline and techniques:

Set a timeline for when you will conduct an evaluation of your site’s success, using the goals and measures identified above. At that time, be prepared to realign your site’s content. Ongoing evaluation should also be part of your strategy. Define your timeline.

Collection Notice

Brock University protects your privacy and your personal information. The personal information requested on this form is collected under the authority of The Brock University Act, 1964 [1], and in accordance with the Freedom of Information and Protection of Privacy Act (FIPPA) [2] for the administration of the University and its programs and services. Direct any questions about this collection to the social media co-ordinator [3] in University Marketing and Communications at socialmedia@brocku.ca [3]

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Source URL: http://www.brocku.ca/marketing-communications/social-media/strategy-form