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The Transmedia Research Network (TRN) formed in May 2011 to explore emerging forms of transmedia texts and practices. We are a group of scholars employing multiple disciplinary perspectives on contemporary media transformations. The concept of 'transmedia' has been located, defined and described within media industries, online communities and scholarly literature. TRN defines transmedia as the circulation of media formats across multiple platforms, where producers and consumers of media content interact in a relationship that creates a larger and more complex whole. Transmedia analysis explores the creation and circulation of meaning across technological platforms and through the myriad textual constructions and audience activities that comprise contemporary media.
Transmedia are not limited to specific tools, texts or practices; they constitute an emerging immersive media universe shaped by processes of collective intelligence. TRN researchers explore the capacity of emerging media to generate new interactive relationships, create innovative forms of popular expression and offer expanded opportunities for public engagement and education. Emerging transmedia are changing the face of cultural production, political engagement, social movements, education, public relations and marketing. The Network seeks to link researchers, educators, media practitioners, creative artists, policymakers, citizens' groups and businesses with shared interests in contemporary transmedia trends. TRN research projects examine the local, regional, national and global impact of transmedia platforms and practices and their role in social, cultural and economic development.