Published on Brock University (http://www.brocku.ca)
With an integrated marketing communications (IMC) approach, all aspects of marketing and communications work together as a unified force, rather than each working in isolation. This includes strategies for advertising, promotion, web/online information, public relations, media relations and direct marketing.
With IMC, you can ensure all brand contacts encountered by a prospect or stakeholder are relevant to that person and consistent each time. This is done by providing a constant theme comprised of consistent messages and consistent visual cues (look and feel).
We can provide a template for you to develop your own IMC plan. Or as marketing consultants we can faciliate an IMC planning process for you.