Published on Brock University (http://www.brocku.ca)

Brock's Brand

Welcome to Marketing Communications

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<p>• Check out <a href="http://www.brocku.ca/webfm_send/5274">Brock's brand identity policy</a>.</p><p>Our brand promise: we provide a dynamic and creative learning experience that breaks the boundaries of academic convention.</p><div style="margin: 0px; padding: 0px; color: rgb(112, 111, 111); font-family: 'Trebuchet MS',verdana,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 13px; line-height: 160%; font-size-adjust: none; font-stretch: normal; background-image: url(http://brockcontent.x2idea.net/sites/all/themes/contributed/rootcandy/rootcandy_fixed/images/page_wrapper.png); background-repeat: repeat-y; background-position: 50% 0%;"><p>Brock’s brand personality:</p><p style="margin-left: 25px;">• Young<br />• Fresh<br />• Smart<br />• Creative<br />• Dynamic<br />• Passionate and energetic: full of life, vibrant, and spirited<br />• Unpretentious (not arrogant or self-centered)<br />• Casual and relaxed (not stiff, rigid or formal)<br />• Welcoming, open and supportive</p><p style="color: rgb(112, 111, 111); font-family: 'Trebuchet MS',verdana,sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 13px; line-height: 160%; font-size-adjust: none; font-stretch: normal;">Our brand positioning:</p><p style="margin-left: 25px; ">• We offer students, faculty and staff exceptional opportunities to develop both personally and academically, by encouraging a heart for community and a passion for innovation.<br />• Brock is a university designed for the very purpose of developing well-rounded individuals, where diverse passions are not only welcomed but celebrated, and students become better versions of themselves.<br />• We're a unique university, as distinctive as fingerprints. We're not numbers. We are individuals encouraged to make our marks, to develop both sides of our brain. This is where our logo/signature with the fingerprint comes to life as well as our tagline, “Both sides of the brain.”<br />• Branding includes our name, brand signature and tagline. But it’s more than that. It’s also about experiences:</p><p style="margin-left: 50px; ">• It’s all our points of communication from and about Brock, our visual and written messages to individual audiences and the tone we use.<br />• It’s the image that comes to mind when people think about our University, our faculties and our programs.<br />• It’s a promise to audiences, one that influences their perceptions about us.<br />• It’s about our academic programs, which we know are rigorous and experiential.<br />• It’s about our fresh-thinking professor-researchers who put students first.<br />• It’s about how we engage in the global community and actively partner to lead the economic, cultural, and social future of our region and beyond.<br />• And it’s about us being a community where people care about people.</p></div><p> </p> [1]

Source URL: http://www.brocku.ca/marketing-communications/brocks-brand