SPMA student organizers continue to lead with annual memorial run success

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SPMA student organizers continue to lead with annual memorial run success

Published on May 06 2014


Leadership is a concept that takes many forms.

For a group of upper year Sport Management students, leadership was passed on for a fifth straight year to continue the success of an annual memorial run. 

The 5th Annual Brendan Ford Run for Success (BFRS) accomplishes a number of core lessons for students and this year alone, has raised over $3000.

For student organizers, the event puts course concepts into action, and develops practical skills that include sponsorship, marketing and promotions, volunteer recruitment, risk management, and event day logistics. 

Since 2008, close to 60 Sport Management students have worked on five annual events, raising approximately $25,000 for both the Brendan Ford Foundation to fund the Brendan Ford Memorial Scholarship (75%) and the St. Catharines Chapter of the Heart and Stroke Foundation (25%).

On April 5, over 45 participants continued this worthy tradition making their way along the St. Catharines Museum at Lock 3 of the Welland Canal.

The 5 & 10km run was created in 2008 as part of a Sport Management Leadership course taught by Dr. Kirsty Spence, Associate Professor in the Department of Sport Management.

According to student feedback, the course continues to deliver a sense of practical leadership, while contributing to a great cause.

“This event is not only a great way for students to gain experience in the field of Sport Management, it gives students the opportunity to channel their post-secondary education and raise awareness for cardiac disease,” says, Paul-Henri van Thiel, who is a third year student in sport management.

As one of the event organizers this year, Paul-Henri van Thiel returned as a key organizer, drawing upon his experience in a leadership role in planning the 2013 event.
The group of upper year Sport Management students included: Jordan Barker, Mike Biergard, Paul-Henri van Thiel, and Eric Dilson.

Sport Management alumni Damian Ford, Bert Brandon III, Neil Claydon, Nicole Jackson, and Mark Stewart developed all aspect of the BFRS in memory of Damian Ford’s younger brother Brendan, who passed from heart disease.

“The run keeps both my son's memory alive and is a lasting tribute to his passion and commitment to help others.” Said Russ Ford, the father of Brendan and Damian.

Brock, Sport Management, University, Brendan Ford, Run for Success.
The 5th Annual Brendan Ford Run for Success (BFRS) raised over $3000

Since 2008, close to 60 Sport Management students have worked on five different runs, raising approximately $25,000 for both the Brendan Ford Foundation to fund the Brendan Ford Memorial Scholarship (75%) and the St. Catharines Chapter of the Heart and Stroke Foundation (25%).

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