Two Goodman professors to present at annual lecture series
Published on January 31 2014
Dr. Narongsak Thongpapanl and Dr. Antonia Mantonakis are to present at the annual Brock University’s Cool Climate Oenology and Viticulture Institute’s (CCOVI) lecture series this year.
Dr Thongpapanl, CCOVI Fellow and chair, Marketing, International Business and Strategy, Goodman School of Business, will present on "Unveiling the influence of consumer wine appreciation dimension on purchasing behaviour" on February 3.
Dr. Mantonakis, CCOVI Fellow, and Associate Professor of Marketing, Goodman School of Business, will present on “Consumer perceptions: The influence of subtle label changes on consumer behaviour” on March 31.