Goodman’s two new MBA programs take aim at growing needs in the job market

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Goodman’s two new MBA programs take aim at growing needs in the job market

Published on January 09 2014


In response to the changing needs of employers, Brock University’s Goodman School of Business will offer two new Master of Business Administration specializations in Fall 2014.

Don Cyr, dean of the Goodman School of Business, said the MBA specializations in business analytics and operations management will give students technical expertise and critical judgment skills needed to work these in-demand areas.

Business analytics, which uses data and statistics to help predict customer behaviour or improve business processes, has become a priority field as companies get access to increasing consumer information gained through customer loyalty programs, e-commerce transactions, even sensory data from machines.

The importance of operations management to manufacturers and service companies has also increased along with changes in information technology, greater access to global markets and higher consumer expectations for quality and efficiency. The field includes a focus on project management, quality management, logistics and supply chain management.