Niagara hotels ‘out of step’ with environmental claims, student research shows
Published on July 27 2011
In an era where going green is a marketing buzzword, few Niagara hotels seem to be making any green claims at all, let alone following up on them, shows a new research project by a group of recent Brock Tourism and Environment students.
As a research project for a course, a team of four students looked at 381 hotels in Niagara to see what green claims they were making, and what they were doing to follow up on them. Studying promotional material, the students found that few hotels were talking about the environment at all, let alone promoting how they helped it.