Brock awarded $220,000 for augmented reality project

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Brock awarded $220,000 for augmented reality project

Published on February 15 2011


Brock University has been awarded $220,000 by the Ontario Media Development Corp. for its Ontario Augmented Reality Network (OARN).

The project is led by Kevin Kee, Canada Research Chair of Humanities Computing and an associate professor at Brock.

“This announcement allows us to move ahead and build a network for all the people working in augmented reality. That was lacking until now,” he said.

“The business side was always interested. Now we can marry research with commercialization.”

The network is one of 19 projects totaling $2.9 million awarded this week from the OMDC’s Entertainment and Creative Cluster Partnerships Fund.

The OARN is a unique collaboration of universities, private-sector developers, cultural agencies, trade associations, local government and business generators dedicated to building and expanding the Augmented Reality Applications sector across Ontario. It has a total budget of $360,000.

Kee said the OMDC award allows the OARN “to pool our talents and push ahead. We’re trying to find common principles that we can build on.”

Augmented reality is the integration of digital information with live video or the user's environment in real time. One of the first commercial applications of AR technology was the yellow first-down line in televised football games.

On a local level, AR includes applications like Kee’s "Niagara 1812" iPhone tour of historic Niagara-on-the-Lake (ihistorytours.com).

Brock’s secondary partners include Niagara College of Applied Arts and Technology and the University of Western Ontario. Among the eight additional partners are the City of St. Catharines and Niagara Interactive Media Generator (nGen). OMDC provided the funds that launched and established nGen.

Read more about the OMDC’s investment funds and programs at omdc.on.ca