Social media monitoring

Social media monitoring

Why monitor the web and social media?
 
Monitoring helps with branding and marketing. It can also be used to identify quality control or customer care problems that may have gone unnoticed.
 
But monitoring is only one piece of the puzzle. It’s important to find out who is saying what and where the conversation is happening so you can respond accordingly.
 
Handy uses of web and social media monitoring:
  • keep track of a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a person or event
 
Monitoring tools
 
I. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
 
To get started using Google Alerts:
  1. Go to www.google.com/alerts,
  2. Enter the topic or keywords you wish to monitor,
  3. Enter your email address to have alerts automatically delivered to you.
Tip: We recommend leaving the "Type" setting as "Everything" to capture news, blog, realtime, video and discussion alerts. 
 
II. Twitter Search is a powerful tool for mining Twitter' amazing real-time stream of information.
 
To use Twitter Search:
  1. Go to search.twitter.com,
  2. Enter the topic or keywords you wish to monitor,
  3. Subscribe to the realtime search results by clicking "Feed for this query". 
    (Note: you'll need to use an RSS feed reader such as Google Reader or Bloglines to subscribe)
Tip: To get more specific search results, use Twitter Advanced Search. 
 

III. Hootsuite is a social media management and monitoring tool that takes the form of a dashboard. It supports social network intergration for Facebook, Twitter, LinkedIn, Google+, Foursquare, WordPress, etc. In addition to tracking brand mentions, Hootsuite allows you to analyze social media traffic and schedule messages and tweets. Plus, there's a free version! Visit Hootsuite's webpage for more information.

 

 

 

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