Researchers - Goodman School of Business

Jack and Nora Canadian Centre for Lifespan Development Research

Researchers - Goodman School of Business

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Eric Dolansky

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Antonia Mantonakis

Dr. Mantonakis’s research centers on understanding psychological factors that affect consumer behaviour. Some recent findings show that solving a puzzle (a skill-testing question on a contest ballot, for instance) can lead to increased brand recognition and preference, the simple order of sampling (e.g., of wine at a winery), can influence which option is chosen as the favourite, and that a brief pause between a tagline and brand, in digital media for example, can lead to increased brand recognition and preference.

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Kai-Yu Wang

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