Marketing and Communications Coordinator

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Posting #:AP 64/2013
Posted:Oct 22, 2013
Employment Status:Term Part-Time (24 months)
Faculty:Faculty of Education
Department:Centre for Adult Education and Community Outreach
Grade:Job Group J
Salary Scale:$40,487 - $59,854 per annum* (effective July 1, 2013)
Hours of Work:14 hours/week
Start:ASAP

Job Summary

Why Brock?
Our unique philosophy takes students beyond the pursuit of academic excellence. To achieve this philosophy we endeavour to take our employees beyond the pursuit of just a career. Brock is a place where left-brain and right-brain thinking come together. We encourage our employees to utilize their rational/analytical thinking in concert with their emotional/creative sides in order to have an engaging and rewarding career. We’re one of the fastest-growing universities in Ontario, with hundreds of millions of dollars committed to new construction and programs. We’re small enough to be intimate and big enough to attract world-class minds. Located at the centre of Canada's beautiful Niagara Peninsula, Brock offers an exciting work environment with strong undergraduate, graduate and interdisciplinary programs and a vigorous research culture. We are looking for qualified people who will bring their expertise and dedication in support of the University’s goals and objectives.

The Opportunity
Reporting to the Administrative Director, CAECO, the Marketing and Communications Coordinator provides support in the development and execution of the unit’s comprehensive marketing plan to promote the programs of the Centre for Adult Education and Community Outreach, Faculty of Education.

Duties and Responsibilities
• Researching and recommending appropriate new and existing marketing avenues and technologies
• Creating new content, maintaining and updating the unit’s website including troubleshooting broken and/or expired links and responding to web audit data
• Maintaining and updating the Centre’s profile and programs on companion websites that engage in cross-promotion
• Creating digital items including but not limited to website banners, display advertisements and videos
• Ensuring a regular presence in the unit’s social media spaces, interacting with students, graduates and the public
• Researching print media outlets and changing markets
• Negotiating rates and placement of ads in print newspapers
• Creating photo-ready paid advertisements in tandem with university graphic design standards
• Generating a bank of editorial feature stories highlighting the program, graduates, facilitators, issues in adult education etc.
• Editing centre newsletters, reports and correspondence
• Consulting and producing marketing tools that support events
• Hosting public information events and attending recruitment functions
• Providing digital photography and setting up professional photo-shoots
• Creating publications, editorials and paid advertising
• Engaging in public relations and special projects
• Participating in planning meetings and consultations regarding program promotions, award applications, outreach projects and new initiatives with both pan-provincial and international approaches
• Exploring and utilizing new media and social marketing opportunities
• Routinely conducting market research and cost-benefit analysis of advertising and promotional activities
• Generating monthly reports for the Program Committee
• Providing consultation and producing marketing tools that support events such as Facilitator Day, Information Sessions, awards, orientations
• Designing and ordering tools such as logo bearing banners, flags, tablecloths, brochures, and recognition items
• Hosting public information events and attending recruitment functions

Qualifications

The ideal candidate will have:
• A university degree with extensive professional and academic experience in disciplines of journalism, public relations, graphic design, marketing and communications, Adult education or related fields
• Demonstrated experience with digital and print media development, public relations, marketing and technical professional writing
• Excellent written and oral communication skills, and interpersonal skills including interviewing ability
• Demonstrated organizational, record keeping skills and proven ability to manage competing priorities
• Creative, artistic and graphic sensibility
• Proficiency with email, internet, social media, spreadsheets, word processing, desktop publishing and database programs (i.e. Adobe Creative Suite, Web Content Management Systems, Camtasia, iMovie, Microsoft Office, Learning Management System, Facebook, Twitter, LinkedIn)
• Proven ability to work independently with minimal supervision
• Knowledge of Accessibility for Ontarians with Disabilities Act (AODA) and the impact on marketing and communications
• Prior experience with Brock web programs (i.e. Sakai/ISAAK) (preferred)
• Experience working in a post-secondary environment (preferred)

Notes

Applicants are invited to submit a resume and cover letter, including salary expectations, by applying online below by November 12, 2013.

It is Brock University’s policy to give consideration to qualified internal applicants.

We appreciate all applications received; however, we will contact only those candidates selected for an interview.

Brock University is an equal opportunity employer committed to inclusive, barrier-free recruitment and selection processes and work environment. We will accommodate the needs of the applicants and the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment and selection process. Please advise the Human Resources Department to ensure your accessibility needs are accommodated through this process. Information received relating to accommodation measure will be addressed confidentially.

*The salary range indicated is representative of all positions evaluated at this level. Actual salary is determined by examining related skills, experience, budgetary restrictions and both internal and external equity comparators.

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