The challenges and opportunities of being a young entrepreneur

Written by Martin, from Martin’s Soups and Pickles

This past summer, I was part of the Summer Company Program – a program funded by the government of Ontario. Successful applicants (young entrepreneurs) receive $3000 in start up and biweekly mentoring from different individuals in their respective fields such as marketing, finances, etc. I was lucky to be part of the 7 chosen in St. Catharines. The Program helped my business tremendously!

Throughout the summer, I took Martin’s Soups and Pickles to the St. Catharines, Niagara-on-the-Lake, and Brock farmers markets. We were also present in many, many shows and events, like the Gathering Niagara ‘Plenty Market’ at Stratus Vineyards. It has been a great learning experience.

Martin’s Soups and Pickles sources the finest ingredients – as local as possible and preferably organic, quality cane sugar and sea salt. We don’t use any preservatives colors or chemicals in our recipes and, instead, use balsamic or wine vinegars in the preservation process. International recipes are used to please the palette with authentic bouquets of spices and flavors. We always bring fresh soups, pickles, spreads, chutneys, salsas, mustards, jams, marmalades, and granolas to the market, using in-season fruits and vegetables.

Although the demand for our products has been much higher than anticipated, I’ve had a difficulty with marketing and getting the word out. It would be really great to improve the traffic on my webpages and gain support from my peers and fellow community members at Brock.

Click to support Martin on Facebook or learn more on his company’s website

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