Price (BA ’10)
In This Dream
this past spring.
People at Brock
By Paxton Allewell (BA ’05)
16 Many of the world’s most recognizable songs have been
penned in places like London, Greenwich Village or sunny
California. In the near future, we may be able to add Brock
University to this celebrated list.
This past spring, 26-year-old singer-songwriter and Brock
graduate Chad Price (BA ’10) released his debut album
In This Dream. It’s a collection that has caught the attention
of the music industry and has deep roots from his time
Before coming to Brock, playing guitar was just a hobby
for Price. He knew he had some talent, but it wasn’t until
ﬁrst year, while studying communications with the goal of
becoming a journalist, that his passion for music became
clear. The realization came at the end of ﬁrst year in his
dorm room at Village Residence Court 8.
“That’s when I knew I had to do something with music
because it felt bigger than me,” says Price. “It was the ﬁrst
thing I was ever sure about in my life. That whole four years
I wrote songs and most of the songs are the songs that
ended up on the ﬁrst album.”
Like a lot of music these days, Price’s work is hard to
categorize. But when pressed, he calls it “acoustic soul with
elements of pop rock and a little bit of country folk.”
However you deﬁne it, his music is getting noticed.
Price’s ﬁrst single “Another Day” has been getting regular
airplay in Ontario and his song “Where the Stars Come
Out” was used in TSN’s broadcast of the NCAA Men’s
Basketball Championship in April.
After Brock, Price’s music career went into hyper-drive. The
week after graduation, he recorded demos of ﬁve of his
songs. A week later, songs in hand, he successfully reached
out to Canadian producer Bill Bell through the music website
MySpace. Bell, who has worked with the likes of Jason Mraz
and Canadian Music Hall of Famer Tom Cochrane,
enthusiastically agreed to work with Price. Before long, he
was recording his album in Toronto and Los Angeles.
Price signed with independent music label Attack Media
Group this past January and his album In This Dream was
released in March, distributed by Universal Music/Interscope.
“Even though I’m not working in the ﬁeld that I studied, I
wouldn’t have been here or known what I would have
wanted to do in life without Brock. Without that academic
environment, the friends, the different location, the different
energy, whatever you want to call it, I owe a lot to Brock.”
Price doesn’t feel like he’s “made it” yet, but he does feel
lucky for how quickly things have happened for him and he
has high hopes for the future.
One thing Price has learned so far about the music industry?
“Expect the unexpected. You never know what’s going to
be around the corner.”
For more information visit: chadpricemusic.com
Paxton Allewell (BA ’05) is the marketing communications
ofﬁcer for Alumni Relations at Brock University