Occupational Research

Career Services

Occupational Research

There are so many different types of jobs out there today. As technology continues to advance, new jobs will be created that currently don’t exist today. It is hard to know what the workplace will look like in 5, 10 or 20 years from now. That’s why when it comes to making a career choice, ‘research’ plays an important part in helping us make smart decisions. The key is to understand what to research and where to find information that can help you.

Please note that most sites are free to the public; however, some sites will require you to create a personal account, and some may include fees. Brock University does not endorse any of these resources/organizations or the jobs posted and makes no warranty and assumes no liability for the products, services or information provided by the sites. These sites are simply listed for your information as potential sources of advertised job opportunities and career/job search support. Should you choose to utilize a site that requires a personal registration and/or fees, be sure to thoroughly read the terms and conditions and privacy statements. If you have questions or concerns, please contact us at career@brocku.ca.

What to research?

Career/job and industry directories
Browse through detailed job and industry profiles to learn about the day to day responsibilities, required skills, education, and work environments for a variety of occupations.

Career Cruising offers a Career Matchmaker assessment that matches your interests to careers and allows you to search for and research hundreds of job titles. Access Career Cruising in the Career Assessment section of the Online Resource Centre in Careerzone.

Directory of Careers & Employment in Canada is a unique and comprehensive website containing essential information on careers and employment across the country. You will gain access to  profiles within the following sections: career & employment websites, industry associations, employers, recruiters, internships & scholarships, summer jobs, industry directories, Service Canada centres, newcomer centres, and career/job search tips.  Access the directory in the Job Search section of the Online Resource Centre in Careerzone.

InsideCareerInfo provides job profiles of real professionals working in a wide range of fields and companies

Niagara Occupational Profiles list a variety of occupational categories that provide job profiles and statistics of careers found in the Niagara Region

National Occupational Classification (NOC Codes) is Canada’s occupational directory that helps job seekers understand the labour market in Canada

North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States.

O*Net Online is an American resource that provides detailed descriptions of various occupations and the current outlook of those jobs

Standard Occupational Classification (SOC) is America’s occupational directory that helps job seekers understand the labour market in the USA


Labour market and salary information

Research information about the labour market such as, average job salaries and wages, the demand for jobs in the cities/regions you want to work in, and emerging job trends in the workforce. 

Canadian Occupational Projection System (COPS) provides projections of future trends in the numbers of job openings and job seekers by occupation at the national level.

Canadian Salary Survey offers a wages and salary guide for different occupations and trades in Canada

Niagara Workforce Planning Board issues monthly and annual reports on labour market trends and issues in the Niagara Region

Canada Job Bank provides you with an overview of Canada’s job market, labour market projections and wages which is searchable by city/region and by job title



Business and employer directories
A great way to discover potential employers is to research directories specifically related to corporate businesses, not-for-profit and government agencies, and top employer lists.


211 Ontario is a searchable directory of more than 56,000 agencies and services in Ontario

211 Toronto is a directory of over 20,000 community, social, health and government services in the greater Toronto area

Canadian Chambers of Commerce is a network of over 420 chambers of commerce and boards of trade, representing 192,000 businesses of all sizes in all sectors of the economy and in all regions.

Canada’s Top 100 Employers is an update guide that features the best places to work in Canada.  Also check out Canada's Top 100 Employers for Young People 2015 publication

offers information about jobs and companies in Canada and the USA including job descriptions, company reviews and salary information

Innovation, Science and Economic Development Canada provides a listing of Canadian based companies by industrial sector

Inform Hamilton is a directory of community, social, health and government services in Hamilton

Information Niagara  is a directory of community, social, health and government services for the Niagara Region which also includes an extensive volunteer opportunities database

Niagara Economic Development Corporation provides a database of businesses located throughout the Niagara Region. Companies are searchable by city and business category.

The Career Directory provides you with a list of companies who hire graduates from specific degrees. Search by degree and field of study to obtain a list of potential employers.


Other recommended resources

Academic Invest is an online resource to help students understand what they can do with their degree

Career Planning Guides by Jobpostings.ca is an online magazine with helpful information and resources to help make a career choice

Degree Exploration Guides provide a list of career options, skills and resources specific to areas of study at Brock University

SecuretheJob is a unique site where students can learn about different careers and get job search advice from individuals working in a particular job or industry

University Study provides information for parents and students about Canadian post-secondary institutions and programs

WorkStory is an interactive site featuring a series of videos of recent graduates talking about their careers and how they got there