Eugene Kaciak, associate professor of Operations Management in the Faculty of Business, presented a number of research papers recently. They were:
- Kaciak, E., Sagan, A. (2012). “Nonsymmetric Correspondence Analysis of Abbreviated Hard Laddering Interviews,” Joint Conference of the German Classification Society (GfKl) and the German Association for Pattern Recognition (DAGM), Springer-Verlag, Heidelberg-Berlin.
- Kaciak, E., Cullen, C., Sagan, A. (2011). “A Method of Market Segmentation Based on Laddering Data”, International Academy of Business and Economics (IABE), Las Vegas, USA (October).
- Zoungrana, L., Jaeger, S., Kaciak, E., Cullen, C., Lesschaeve, I. (2011). “Determination of Both Positive and Negative Drivers of Purchase and Consumption of Organic Apples Using the Means-End Chain Theory”, The 9th Pangborn Sensory Science Symposium, Toronto, Canada (September).