Brock hosts South Korean youth delegation

When you’ve got the best University sports fans in the country, you start training new recruits from everywhere — and early.

That’s just what International Market Development had in mind when it hosted 140 South Korean students aged 11 to 13 for a night last month.

The students, part of an international study program, had a schedule with a mix of fun, education and athletics.

The delegation were VIP guests enjoying a campus tour, lessons on Canadian culture, a pizza dinner, visits from Boomer the Badger (accompanied by his friends from Star Wars), and souvenir VIP Passes. The day ended with a game as students watched the Badgers basketball teams take on the University of Guelph. A few students even won the chance to shoot baskets between quarters.

The event was the first of its kind put on through a partnership between International Market Development (IMD) and the Niagara District Catholic School Board.

“We’re an international school, and we want to celebrate that every chance we get,” said Shari Sekel, Interim Director of International Market Development. “Events like this are a team effort involving IMD, Recruitment & Liaison, Athletics, Hospitality Services and more.”

Sekel said IMD has had great feedback from the first event and plans to do more.

“Seeing the kids have such a great time is amazing,” she said. “We’re creating future Badgers from around the world.”


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