Learning Marketing Through Lemonade

Last Thursday, June 14, the grade four class of Cardinal Newman Elementary School stormed Brock University’s Jubilee Court. Their mission: to sell lemonade. The grade four class was divided into six groups as they competed in Brocks annual Goodman Lemonade. The atmosphere was electric as the kids filled the air with energy. It was great to see the joy that entrepreneurship brought to so many of them. With cups in hand and a smile on their face the children used their newly gained knowledge of marketing and sales to compete against one another in an attempt to be the team who brought home the most profit.

BioLinc had been working with this group of kids for over a month teaching them the basics of being an entrepreneur. Together we helped them make budget decision, posters and a business pitch. It was a lot of fun to get to know the kids and see their personalities blossom as they were thrown into an a-typical learning environment. A little friendly competition seemed to work well as the kids learned how to pitch their business, handle their product with care, and calculate change all while being bombarded with customers.

It was without a doubt a successful year because the class as a whole brought in more than $100 more than the previous year. The team which brought in the most profit (team Blue), decided that the $335 the class raised will be split between a pizza party and a charity of their choosing.

Leave a Reply

Your email address will not be published. Required fields are marked *