Publications

Applied Health Sciences - Sport Management




Publications

  • Bradish, C. (2008). Facilitating corporate social responsibility. In C. Mallen & L. Adams (Eds.), Sport, Recreation and Tourism Event Management. Burlington, MA: Butterworth-Heinemann (Elsevier Inc.) (pp. 70-74).
  • Mallen, C., Bradish, C. & MacLean, J. (2008). Are we teaching corporate citizens? Examining corporate social responsibility and sport management pedagogy. International Journal of Sport Management and Marketing, 4(2/3), 204-224.
  • Bradish, C. (2006). Marketing the Olympic rings: Examining the marketing impacts and expectations of the 2006 and 2010 Olympic Winter Games. In N. B. Crowther, R. K. Barney, & M. K. Heine (Eds.), Proceedings of the Eighth International Symposium for Olympic Research. Cultural Imperialism in Action: Critiques in the Global Olympic Trust (pp. 140-144). London, Ontario: International Centre for Olympic Studies.
  • Cousens, L., Babiak, K. & Bradish, C. (2006, May). Beyond sponsorship: A framework for assessing sponsorship relationships. Sport Management Review, 9, 1-23.
  • Stevens, J., Lathrop, A., & Bradish, C. (2005, July). Tracking generation Y: A contemporary sport consumer profile. Journal of Sport Management, 19(3), 254-277.
  • Bradish, C., Stevens, J., & Lathrop, A. (2003, September/October). National versus regional sports marketing: An interpretation of ‘Think Globally, Act Locally.’ International Journal of Sports Marketing and Sponsorship, 5(3), 209-225.
  • Stevens, J., & Lathrop, A., & Bradish, C. (2003, June). Who is your hero? Implications for athlete endorsement strategies. Sport Marketing Quarterly, 12(2), 72-79. 
Cheri L. Bradish
Cheri L. Bradish

Associate Professor
Office: STH 443
T 905 688 5550 x4119
F 905 688 4505
E cbradish@brocku.ca